Australian wine supplier Foster's EMEA - producer of Wolf Blass and Lindemans - is to target the c-store sector because it believes it has been "neglected".

Previously the company has focused on servicing supermarkets.

But Foster's said it was being forced into changing its strategy in a bid to chase growth in a stagnating UK wine market.

Plans include aiming more premium brands at the sector and developing relationships with key wholesalers and symbol groups.

Foster's managing director Peter Jackson said: "Ironically, impulse has over-traded in wine even though the industry has neglected it. Given the number of gift and party purchases that go through the sector there is a huge potential to gain value."

Foster's has already experimented in the sector with its premium Wolf Blass brand, which resulted in "stupendous growth".

Foster's global reach p66