Greene King appears to have brought in one of Basil Brush’s relatives for the latest Old Speckled Hen TV push.
The new ad brings to life the Old Fox character that appeared in cartoon form in the 80s and 90s.
“The fox has an eccentricity and humour that will appeal to beer drinkers,” said Greene King marketing director Dom South.
The ad campaign breaks on Friday (15 July) on TV channel Dave and is part of the brewer’s £3.5m support package for the brand.
Record profits for brewer Greene King (30 June 2011)
Brakes finance chief Fearn to join brewer Greene King (15 April 2011)