Tesco is poised to delist the own-label free range pork sausages it developed with TV farmer Jimmy Doherty.

Doherty worked on the sausages with Tesco last year during his Jimmy and the Giant supermarket TV programme on C4.

Tesco’s decision to ditch the line was “due to poor sales,” said a spokeswoman. However, the free-range garlic chicken kiev developed with Doherty continued to be popular and its trial of rosé veal was also “going well”, she added.