Richmond Pork Burgers

The lines will be available to retailers from 10 March

Kerry Foods is hoping to build trust in the burger category with the launch of the first burgers under its Richmond brand.

Chilled Mini Burgers - as well as Mini Sausages in chilled and frozen variants - will be available to retailers from 10 March.

Kerry will also relaunch its chilled and frozen Mini Meatballs, launched in March 2013.

The products, made from pork meat, would offer a “teatime solution for mums,” said Caroline Segalen, marketing manager for Richmond. “By expanding the Richmond range, we are giving shoppers choice, delivering a variety of products to suit their family’s needs from a brand they know and trust.”

The launch will be supported with three TV ad bursts in 2014.

Chilled Mini Meatballs, Mini Burgers and Mini Sausages will carry an rsp of £1.75 and frozen Mini Meatballs and Mini Sausages an rsp of £1.50.

Kerry is the latest brand to target the burger market in the wake of the horsemeat scandal with a non-beef offering. Birds Eye launched a fish burger last year and premium sausage brand Heck launched its Fair & Square Sausage into Tesco stores in December.