Kerry Foods is hoping to build trust in the burger category with the launch of the first burgers under its Richmond brand.
Chilled Mini Burgers - as well as Mini Sausages in chilled and frozen variants - will be available to retailers from 10 March.
Kerry will also relaunch its chilled and frozen Mini Meatballs, launched in March 2013.
The products, made from pork meat, would offer a “teatime solution for mums,” said Caroline Segalen, marketing manager for Richmond. “By expanding the Richmond range, we are giving shoppers choice, delivering a variety of products to suit their family’s needs from a brand they know and trust.”
The launch will be supported with three TV ad bursts in 2014.
Chilled Mini Meatballs, Mini Burgers and Mini Sausages will carry an rsp of £1.75 and frozen Mini Meatballs and Mini Sausages an rsp of £1.50.
Kerry is the latest brand to target the burger market in the wake of the horsemeat scandal with a non-beef offering. Birds Eye launched a fish burger last year and premium sausage brand Heck launched its Fair & Square Sausage into Tesco stores in December.
Source
Richard Ford
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