Muddy Boots Foods has launched its first lamb burger, introduced a new beef burger variant and revamped its packaging.
The lamb burgers with mint and beef burgers with mature Cheddar and Worcestershire sauce join the brand’s Classic recipe burgers and will have an rsp of £3.49 for two.
“We still need shoppers to notice us and we certainly need them to give us a try so hopefully they’ll find these interesting,” said co-founder Miranda Ballard.
Packaging across all lines has been changed so the front is narrower to help with merchandising.
The lamb burger is now in Budgens and all three products will be available variously across Budgens, Waitrose and Ocado.