Riverford Organic, the UK’s biggest veg box delivery company, is rolling out a single identity across its nationwide network to end consumer confusion over regional variation.

Previously, Riverford’s vans and boxes included the name of the individual farm where the box scheme operated from. “It should make it easier for people to recognise us,” a spokeswoman said.

The company name will change from Riverford Organic Vegetables to Riverford Organic Farms.

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