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In four years, discounters have more than doubled their share of milk sales. How? And do the mults care? By Adam Leyland and Elinor Zuke
The remaining Dairy Farmers of Britain members still without a customer have been thrown a lifeline by Milk Link.
Standard milk still accounts for more than nine in every 10 pints sold, but the market now boasts a host of alternatives including organic, lactose-free, pure-filtered variants and dairy alternatives such as soya 'milk'
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