My Emissions carbon labels

My Emissions rates food products from A (very low) to E (very high) on a traffic light colour system that be combined with the total carbon footprint (reported in kgCO2e)

Food tech start-up My Emissions has closed a £400k funding round to help meet its ambitions to reduce carbon emissions in the food sector with affordable food carbon labelling.

Nathan Bottomley and Matthew Isaacs, who met while studying at the University of Cambridge, launched My Emissions in 2021 with a goal to reduce the carbon footprint from food through simple and clear labelling, while also creating an accessible service for cash-strapped challenger brands.

The latest funding will help My Emissions double their team in 2022, introduce a carbon calculation tech platform and fulfil its aim to work with more than 100 companies in the next 12 months, including food brands, manufacturers, retailers, caterers and restaurants.

The second round of funding at the London-based business brings the total raised from industry investors to more than £550k.

More than 30 companies, including brands such as One Planet Pizza and Simply Lunch, already use the My Emissions carbon label to show the carbon footprint of their products, with more challengers and food manufacturers to follow in the coming months.

Alongside providing carbon assessments to companies, My Emissions also works with the likes of gut health brand Bio & Me to help businesses understand their impact and achieve B-Corp status.

Each food product is rated from A (very low) to E (very high) on a traffic light colour system and can be combined with the total carbon footprint (reported in kgCO2e). The rating is based on the per 100g carbon footprint of the item.

Bottomley said he found it “incredibly gratifying” to see companies using My Emissions’ tech to reduce their carbon footprint. “[I] can’t wait to use this funding round to make 2022 the year where food carbon labelling becomes mainstream.”

Isaacs added: “You can’t reduce what you don’t measure, and I’m delighted we’ve received this backing to scale our solution, work with more companies to help them understand their impact and start to reduce the carbon footprint of our food.”

Investors in the company include Jason Gibb, founder of food and drink start-up network Bread & Jam.

“Nearly every challenger brand I work with wants to minimise their carbon footprint to do their bit to save the planet and win over the growing number of eco-aware consumers,” Gibb said.

“The challenge has been that until recently emerging brands couldn’t afford accurate carbon footprinting data, but My Emissions have come along and changed that. They not only provide a cost-effective solution, but they also have a beautifully simple label that empowers consumers to make educated decisions between high and low carbon options.”