purity lawless

Purity, which produces Ubu, Pure Gold, Mad Goose and Lawless Lager, was founded by Paul Halsey and Jim Minkin in 2005

Purity Brewing Company has received a £7.5m cash injection to expand UK sales, exports and NPD.

Investment group, Business Growth Fund (BGF) has backed the independent brewery with funding to scale up the sustainability-focussed business.

The Warwickshire supplier, which produces beers including Ubu, Pure Gold, Mad Goose and Lawless Lager, was founded by Paul Halsey and Jim Minkin in 2005 to brew “great beers with a conscience”.

The founders will continue to lead the business, supported by non-executive chair Simon Brown. The new funding will be used to support Purity’s plans “to expand across the UK, grow export sales, and to develop new products”, the brewer said.

“We’ve made big strides for a growing company,” said Paul Halsey, founder and managing director of Purity.

“Our vision has always been to create brilliant brands, value our people and put sustainability at the heart of everything we do, and we’re delighted to have the support of BGF to help us take our offering to the next level.

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“We have an amazing team who know the secret to making great beer with real character, and our new partnership with BGF will allow us to access their expertise in helping businesses like ours to scale, as well as their extensive network.”

“Purity has grown by attracting consumers who are increasingly looking for premium, innovative alternatives to the traditional ale brands,” said BGF’s Paul Oldham, who will join Purity’s board.

“It’s an established and well-respected brand with fantastic products, and we’re excited to be able to help the team scale further.”

BGF first invested in the drinks sector last year, when it invested £5m into Irish distillery business Renegade Spirits. It has funded other ventures in the food and drink sector, including recipe box service Gousto and subscription business Muscle Food.