Birds Eye is hot on the heels of Heinz’s WeightWatchers flavoured mashed potato launches (The Grocer October 15, 2005, p74) with two of its own frozen variants - Classic and Dijon mustard.
The products, which have an rsp of £1.39 for 650g, respond to consumer trends for quality and convenience, according to Unilever Ice Cream & Frozen Food.
Cooked from frozen in three minutes, it said the potato and butter formulation meant they tasted as good as if they were made at home.
It also claimed that Dijon was the first mash of its kind on the market
“Consumers are currently being driven by a more health-conscious attitude, which is resulting in growth in frozen mashed potato products,” said Rob Owen, Birds Eye category manager.
“We have identified an opportunity to capitalise on this growth by launching a premium branded mashed potato product into the sector.”
Müller is adding two products to its Cadbury Mousse chilled desserts - one with chunks of Dairy Milk and one with Caramel. It is the first time textured ingredients have been added to Cadbury Mousse products, according to Müller, as an alternative to its smooth offerings and it will add further indulgence to the range. The pots come in 100g portions with an rsp of 54p.

Britvic Soft Drinks is investing more than £2m in Robinsons to promote its partnership with the Christmas movie The Chronicles of Narnia: The Lion, The Witch and The Wardrobe. It will include on-pack promotions, offering prizes such as trips to Lapland, and TV advertising.

The Yeo Valley organic cheese range is introducing brighter packaging and adding an extra mature Cheddar variety.

A quick and simple meal kit featuring spaghetti made from rice was shown by Italian company Riso Scotti at Anuga.
Each Pasta Riso pack comprises a tray containing a portion. Consumers pour hot water on and add sauce from a sachet.

Tate & Lyle is launching its light cane sugar blend, which has 33% fewer calories than ordinary sugar, in a stick format. A first for the sector, Light Cane is made from a mix of pure cane sugar, Maltodextrin and Sucralose, Tate & Lyle’s no-calorie sweetener made from sugar.

Dawnfresh Seafoods is launching a healthy Fishbake range under its Kintyre brand. Available in smoked haddock & broccoli, cod & mushroom with garlic and salmon & leek, Fishbakes are low in saturated fat and salt.
feel the texture
britvic lionised
Brighter valley
rice ’n’ easy
giving it stick
pull of kintyre