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Cobra is trying to tap into the stay-at-home trend by encouraging supermarkets to cross promote its beer with Indian ready meals.
The brand has linked up with Morrisons and has further activity planned with other retailers.
Cobra Beer, which was put up for sale last month with a price tag of 200m, is mulling splitting its UK and Indian businesses to force a sale.
A UK drinks company plans to go head-to-head against Cobra beer with the launch of a new Indian lager brand. Barrel Booze, which recently launched its Luxus Belgian beer brand specifically for the UK off-trade, has plans to launch an authentic...
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