Graham’s The Family Dairy has developed the UK’s first 1% fat organic milk.
The new milk will go into 380 Sainsbury’s stores nationwide next week, in two-pint and four-pint formats (rsp: 90p and £1.85).
The Scottish dairy claims the milk will appeal to consumers looking for a richer and creamier but still healthy alternative to organic skimmed milk.
The growing popularity of 1% fat milk has been credited with boosting volume sales in the milk category over the past year, with the FSA highlighting the development of new lines as key to improving the nation’s health.
“People now understand the health benefits of 1% fat milk and are delighted they don’t have to compromise in any way on taste or health benefits,” said Sainsbury’s senior dairy buyer Emma Metcalfe-King.
Graham’s increased turnover 20% to £40m last year, from NPD and expansion into English supermarkets.