The Glass and a Half Productions ad campaign for Cadbury Dairy Milk – better known as the drumming gorilla ad – was the not-so-surprising winner in the television/cinema category at The Gramias last night.

Created by agency Fallon, the multi-award-winning campaign was one of 11 winners in the creative categories at last night’s event, held at The Brewery, London.

Aunt Bessies won two awards, capturing the consumer press (Euro RSCG) and consumer PR (Cow PR) diamond plaudits.

The trade press award was won by consumer products giant Procter &  Gamble for  Daz. The best packaging gong went to Brand Opus on behalf of Fox's Biscuits.

KFC from BBH won the outdoor category, while brand experience was won by Becks Fusion (Slice). Quaker came home first in the direct marketing category. The best recruitment ad was created by WDAD for the Whitbread Group.

Online, the nod went to the McCain site, created by Glue, while the trade PR campaign was won by Gallaher's Benson & Hedges from Clarion for its execution of a gold bar giveaway.

The agency award-winners and further details will be posted online later today.