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Strong performances in the UK and Poland helped Carlsberg gain market share in Western Europe over the third quarter. But profits for the year to 30 September still fell by 12%, the Danish brewer announced today, as the overall beer market in Europe continued to decline.
Carlsberg has signed a three-year deal to become the official beer of Arsenal FC. The tie-up means the Danish beer can feature Arsenal players in its advertising around the world. Carlsberg will be the only beer available in the Emirates Stadium.
Carlsberg has secured the UK rights to Czech beer brand Staropramen. The 5% premium lager, owned and produced by StarBev, joins San Miguel and Tuborg in Carlsberg s roster of world beers .
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