Iceland has joined forces with Greggs to sell frozen versions of the high street baker’s famed sausage rolls.
Ten Iceland stores in Liverpool began selling the bake-at-home sausage rolls today in Greggs-branded four-packs.
The trial is expected to run for a few months. The baker will then assess the potential for a larger move into the frozen foods market.
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Greggs goes healthy with salads and pasta pots (13 May 2011)
Easter bun fight has Greggs on the rise (11 May 2011)