Gressingham Foods, which supplies own-label poussin to supermarkets, has moved into the branded poussin market with the launch of two products.

Whole poussin and spatchcock poussin have gone into Tesco and Sains­bury’s this week under the Gressingham Foods brand and will also be sold to independent retailers and foodservice.

“This strengthens the Gress­ingham Foods name among consumers as a brand synonymous with quality poultry and speciality meats,” said commercial MD William Buchanan.