All GSK articles – Page 4
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News
New GSK lines offer advanced oral care
GSK is adding a raft of new products under its Macleans, Aquafresh and Sensodyne banners, including the first major brand mouth spray, it claimed.The new Macleans Confidence range includes a toothpaste made with iso-active technology, which...
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Wagons roll as GSK takes Burton's Foods controller
Helen Tomlinson has been appointed category planning controller for out of home retail at pharmaceutical company GlaxoSmithKline. Tomlinson, who takes up her new role on April 24, joins GSK from biscuit, confectionery and snack...
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Soft drinks challenges get clout of GSK chief
Graham Neale, the general manager and vice president of nutritional healthcare at GlaxoSmithKline, has been elected president of the British Soft Drinks Association.Neale will serve as president for the next two years. He said “Under my...
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Flixonase spray relieves GSK of £1.3m
GlaxoSmithKline is continuing the push behind its hayfever and allergy portfolio with a national press and poster campaign for Flixonase Allergy Nasal Spray.Breaking next week, the £1.35m package is the latest slice of the £4.65m that it has...
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GSK trio back on TV
GlaxoSmithKline is bringing three of its over-the-counter and personal care brands back to the small screen next week.A £1.35m, four-week campaign for stomach acid relief Zantac 75 features a woman who sees heartburn triggers wherever she goes....
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News
GSK to invest £100m in drinks
GlaxoSmithKline is to drench its cold drinks brands with a £100m investment this year.The giant spend, up from £79m last year, will be ploughed into its Ribena and Lucozade propositions and will include funding for new products.Plans for...
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Lucozade boost for GSK
GlaxoSmithKline posted an 11% jump in first quarter profit boosted by its consumer healthcare unit with brands such as Lucozade and Macleans and from its worldwide pharmaceutical business. The healthcare giant said pre-tax profit rose to...
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ADs body raps GSK
An advertising watchdog has upheld a complaint against GlaxoSmithKline for claiming that its NiQuitin CQ Lozenges could triple' the chances of quitting smoking. The Advertising Standards Authority ruled that GSK could not substantiate the claim,...
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News
GSK backs new flu remedies with £4.5m campaign
GlaxoSmithKline is gearing up for the colds and flu season by adding two products to its Beechams stable and bringing out a combined Day and Night Nurse capsule pack. All three are available from next week, with marketing support kicking in...
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