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As UK consumers gradually move into the post-Covid ‘new normal’, some key trends adopted during the past 20 months will linger, including at-home cocktail-making as people gather with friends and family once more. However, an eye on improved health and wellbeing means they will be seeking out lower-calorie options and will also be hunting for exciting and flavourful innovation.

This download reveals the current flavour trends in the alcoholic drinks arena, including beer and cider, and explores the market drivers that will be influencing consumer purchasing in the run-up to Christmas and beyond.

This is an advertising supplement brought to you by The Grocer.


Company: The Grocer
Format: PDF
Length: 24 pages
Type: White Paper