Diverse occasions, moderation and inspirational world flavours are guiding innovation in the alcoholic drinks category, as suppliers look to meet consumers’ varied experience needs.
Yet while alcoholic ready-to-drinks are thriving, spirits are still struggling and the shopper experience in-store still seems too commoditised for some. Find out how suppliers fared during the UK’s summer heat, and how they think retailers could improve on merchandising to meet modern consumers’ expectations
This is an advertising supplement brought to you by The Grocer.
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