While the frozen category has seen a solid performance, it still has some work to do to overcome outdated perceptions of its nutritional value and convenience. However, suppliers are following trends in modern lifestyle and consumption habits to inform their recent innovation, which is helping overcome traditional boundaries.
Discover how frozen suppliers are breaking the mould and what they feel retailers need to do to optimise category performance in-store.
This is an advertising supplement brought to you by The Grocer.
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