Guinness UDV is supporting its premium blended whisky Johnnie Walker Black Label with advertising for the first time in five years. The whisky is one of Diageo's global priority brands and its brand manager, Stewart Herdman, said: "Our aim is to re-establish it as the icon of whiskies. "We are awakening a sleeping giant because, despite lack of support, it has higher awareness than most whiskies." The £2m Keep Walking TV campaign which began in the London and Granada regions this week concentrates on the brand's Striding Man and steers clear of the usual Scottish rural cues. This is because the company wants to reinforce the brand's status as the contemporary whisky for the male urban elite. The campaign includes 96-sheet posters, cinema and press advertising. {{DRINKS }}

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