Two wine suppliers have teamed up in a joint venture to add more upmarket variants to the burgeoning 50cl wine market.

Distributor Roger Harris Wines and French-based supplier and bottler Paul Sapin SA are in talks with the multiples to stock 13 wines from Chile, South Africa, France, Italy and New Zealand early next year. The range Wine for 2 comprises premium new variants in 50cl glass bottles, with rsps from £3.99 to £6.95. It includes The Whistling Thorn Shiraz from South Africa and Shy Albatross Cabernet Sauvignon from Chile.

Although several mainstream wine brands have ventured into the 50cl wine market this year, including Jacob's Creek and Vina Concha Y Toro, there was an opportunity to introduce premium appeal with a more sophisticated range, said Clare Montgomery, sales director at Roger Harris Wines.