All articles by Harry Walker – Page 2
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Comment and Opinion
How digital can influence shoppers’ specific convenience needs
Shoppers want to be sure of where they can get specific items at the right price, says Google’s Harry Walker
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Comment and Opinion
How to support – and benefit from – the online spend of millennials this Christmas
Understanding how millennials differ from other generations is key, says Google’s Harry Walker
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Comment and Opinion
How food and drink businesses can meet consumer desire to do good
Consumers are searching veganism, eco-packaging and organic, says Google’s Harry Walker
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Comment and Opinion
Best foot forward for Black Friday: it shows what shoppers are thinking
It’s important to be present in the conversation when consumers are searching online, says Google’s Harry Walker
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Comment and Opinion
Customers are demanding - so meet their needs with your digital experience
Regular auditing of your online offering will help you pinpoint areas for improvement, says Harry Walker of Google
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Comment and Opinion
Five questions retailers should ask themselves about mobile commerce
There’s a lucrative opportunity for retailers who get mobile right, says Google’s Harry Walker
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Comment and Opinion
Asda and Just Eat's delivery partnership could prove truly disruptive
Asda’s tie-up with Just Eat is a bold move towards providing for the convenience shop online, says Harry Walker of Google
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Comment and Opinion
Rapid grocery delivery: how compelling is the business case really?
Is there enough demand to justify the high level of investment in rapid grocery delivery, asks Google’s Harry Walker
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Comment and Opinion
How Sarson's and Babybel have used video to build their customer base
Engaging with Gen Z shoppers should be a key focus for businesses, says Google’s Harry Walker
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Comment and Opinion
Data trends reveal how the nature of convenience is changing
Convenience means different things to different shoppers, as their searches reveal
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Comment and Opinion
Why your customers' trust is more valuable than data monetisation
We are entering a ‘privacy first’ era – using data must be balanced with the customer experience, says Google’s Harry Walker
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Comment and Opinion
How shopper expectations around online grocery are changing
Retailers need to provide a sophisticated customer experience online as well as offline, says Google’s Harry Walker
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Comment and Opinion
What search tells us about the latest healthy diet trends
Consumers are adapting diet trends to their own preferences, says Harry Walker, head of grocery retail at Google
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Comment and Opinion
How digital is driving the 2019 experience
Improved propositions are beginning to drive a shift in consumer sentiment regarding online grocery, says Harry Walker, industry head of grocery retail at Google
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Comment and Opinion
What search data can tell us about the impact of supermarket Christmas ads
Cultural playfulness, fun and emotional connections are winning with shoppers, says Google’s Harry Walker
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Comment and Opinion
How search can help retailers maximise alcohol sales
There are 1,388 alcohol-related searches a minute in the UK, says Google’s Harry Walker
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Comment and Opinion
How digital insight can help marketers act when the time is right
Whether you are Tesco or Unilever, the data gleaned from a consumer’s purchase history is a phenomenal source of insight into how and when that consumer wants to hear from you, says Google’s Harry Walker
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Comment and Opinion
Shoppers have an appetite for smart retail tech – but they’re picky
The latest Nielsen data shows UK consumers are keen on innovation but not across the board, says Harry Walker, industry head, grocery retail at Google
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Comment and Opinion
Search data shows Tesco may be on to a winner with Jack's
Consumers are searching for discount offerings more frequently, says Google’s Harry Walker
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Comment and Opinion
Partnerships are central to the retail landscape's future
Technology partnerships are essential if supermarkets are to meet the heightened expectations of shoppers
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