All articles by Harry Walker – Page 2
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Comment & OpinionHow digital can influence shoppers’ specific convenience needs
Shoppers want to be sure of where they can get specific items at the right price, says Google’s Harry Walker
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Comment & OpinionHow to support – and benefit from – the online spend of millennials this Christmas
Understanding how millennials differ from other generations is key, says Google’s Harry Walker
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Comment & OpinionHow food and drink businesses can meet consumer desire to do good
Consumers are searching veganism, eco-packaging and organic, says Google’s Harry Walker
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Comment & OpinionBest foot forward for Black Friday: it shows what shoppers are thinking
It’s important to be present in the conversation when consumers are searching online, says Google’s Harry Walker
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Comment & OpinionCustomers are demanding - so meet their needs with your digital experience
Regular auditing of your online offering will help you pinpoint areas for improvement, says Harry Walker of Google
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Comment & OpinionFive questions retailers should ask themselves about mobile commerce
There’s a lucrative opportunity for retailers who get mobile right, says Google’s Harry Walker
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Comment & OpinionAsda and Just Eat's delivery partnership could prove truly disruptive
Asda’s tie-up with Just Eat is a bold move towards providing for the convenience shop online, says Harry Walker of Google
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Comment & OpinionRapid grocery delivery: how compelling is the business case really?
Is there enough demand to justify the high level of investment in rapid grocery delivery, asks Google’s Harry Walker
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Comment & OpinionHow Sarson's and Babybel have used video to build their customer base
Engaging with Gen Z shoppers should be a key focus for businesses, says Google’s Harry Walker
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Comment & OpinionData trends reveal how the nature of convenience is changing
Convenience means different things to different shoppers, as their searches reveal
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Comment & OpinionWhy your customers' trust is more valuable than data monetisation
We are entering a ‘privacy first’ era – using data must be balanced with the customer experience, says Google’s Harry Walker
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Comment & OpinionHow shopper expectations around online grocery are changing
Retailers need to provide a sophisticated customer experience online as well as offline, says Google’s Harry Walker
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Comment & OpinionWhat search tells us about the latest healthy diet trends
Consumers are adapting diet trends to their own preferences, says Harry Walker, head of grocery retail at Google
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Comment & OpinionHow digital is driving the 2019 experience
Improved propositions are beginning to drive a shift in consumer sentiment regarding online grocery, says Harry Walker, industry head of grocery retail at Google
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Comment & OpinionWhat search data can tell us about the impact of supermarket Christmas ads
Cultural playfulness, fun and emotional connections are winning with shoppers, says Google’s Harry Walker
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Comment & OpinionHow search can help retailers maximise alcohol sales
There are 1,388 alcohol-related searches a minute in the UK, says Google’s Harry Walker
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Comment & OpinionHow digital insight can help marketers act when the time is right
Whether you are Tesco or Unilever, the data gleaned from a consumer’s purchase history is a phenomenal source of insight into how and when that consumer wants to hear from you, says Google’s Harry Walker
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Comment & OpinionShoppers have an appetite for smart retail tech – but they’re picky
The latest Nielsen data shows UK consumers are keen on innovation but not across the board, says Harry Walker, industry head, grocery retail at Google
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Comment & OpinionSearch data shows Tesco may be on to a winner with Jack's
Consumers are searching for discount offerings more frequently, says Google’s Harry Walker
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Comment & OpinionPartnerships are central to the retail landscape's future
Technology partnerships are essential if supermarkets are to meet the heightened expectations of shoppers
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