Foster’s has been banned from showing a TV ad - a spoof of a pelican biting off the head of a reporter - before 7.30pm.
The Independent Television Commission (ITC) ruled that the commercial, part of the beer’s ‘Don’t lose your head’ series,
was unsuitable for viewing by children. The watchdog upheld 15 complaints against the ad, which was shown on morning TV during coverage of the Japanese Grand Prix.
A spokesman for Scottish Courage said: “The decision to show the ad at that time was a one-off, determined by Foster’s strong links with Formula One Grand Prix, and we have no problems with the ruling the ad must be shown after 7.30pm.”
The ITC had earlier dismissed 190 objections against another ad in the campaign, in which a bungee jumper lost his head to a crocodile.