Running under the strapline 'Year of health for Tenderstem broccoli', the campaign aims to ascertain and then publicise the health benefits of Tenderstem. Last year's campaign focused on its versatility and taste.
Cookery writer Jo Pratt will continue as brand ambassador and Tenderstem will also appear at the Vitality show in March.
Marketer Coregeo has not revealed sales figures for 2009, but said it had hit targets and was aiming for 15% volume growth in 2010. Last year saw sales dip below budget in the first five months as recession and exchange rates hit, but then achieve above-expectation sales in the remainder of the year. "Initially faced with a difficult year, we're very satisfied with 2009 sales," said brand manager Andy Macdonald.