With the balance restored for the first week of 2007, grocery has resumed the top activity slot, with alcohol in second place, health, beauty and baby in third and soft drinks and

biscuits/cakes sharing fourth place with a 9% share. The overall emphasis has moved from indulgence products towards healthy eating and living.

With offers across all five retailers, including the biscuits/cakes, chilled, frozen and grocery categories, the WeightWatchers brand (including WeightWatchers from Heinz) recorded the most branded activity overall. This was ahead of Cadbury's and Nestlé, who usually jostle for first place.

Retailers also took advantage of the diet/healthy eating season with Tesco's Healthy Living and Sainsbury's Be Good to Yourself ranges

accounting for 18% of all own label

offers for featured space promotions.

With a Focus On.. this week on the baby category (included in health, beauty & baby), Johnson & Johnson, Huggies, Pampers and Heinz were all vying for promotional space in the main power aisles and hot spots.

Johnson & Johnson led the field with offers in Asda, Morrisons and Sainsbury's, including its Baby Shampoo, Baby Bath and Wipes. The favoured mechanic was save, with the exception of Morrisons which had buy-one-get-one-free.

Pampers was second with a save offer in Asda on its Pampers Feel and Learn Trainer Pants, and buy-one-get-one-free on packs of Pampers baby wipes in Morrisons and Tesco.

Huggies Wipes were also available in Morrisons, with save the preferred mechanic. Both Pampers and Huggies Wipes were displayed on ladder racks rather than gondola ends, showing retailers are using all available space for featured promotions.

The only babyfood promoter was Heinz ,with offers on its babyfood ranges in Sainsbury's. All offers were promoted using x for y and included Heinz babyfood tins for four-month-olds (128g), seven-month-olds (163g) and the Heinz Simply Organic babyfood pots range.