Kay Staniland

  • News

    Promotrack: Promotions of cereals go snap, crackle and crunch


    The overall number of cereal promotions has fallen in the past couple of years but Kellogg’s is keeping up its impressive lead.

  • News

    Unilever ups the ante in toiletries with Lynx drive


    Analysis of promotional activity in toiletries over the past two years shows Lynx rising from 10th place to hit the top five

  • News

    Promotrack: Own-label offers sizzle with barbecue appeal


    Asda and Sainsbury’s both pushed own-label meat, but there were a raft of other hot summer offers in store at the weekend

  • News

    Promotrack: Confectionery and fizzy drinks rule in impulse


    Ambient confectionery topped the impulse promotion chart at Asda and Sainsbury’s, but their rivals had other priorities

  • News

    Multiples focus efforts on seasonal favourites


    Analysis of weekend activity shows the retailers putting summer indulgence to the fore in promotional activity

  • News

    Bulk purchasing to the fore in beer and cider


    The multibuy x-for-y promotion has become the favoured mechanic for driving higher sales of beer, lager and cider

  • News

    Sponsors make most of Wimbledon tie ups


    Of the seven official 'grocer' sponsors of Wimbledon, only Lansons was not captured on featured space promotion last weekend in any of the retailers researched by Assosia. As in previous years, Robinsons used secondary space in all five...

  • News

    Birds Eye's view from the top in frozen food


    There's a lot of attention on frozen food right now, with the credit crunch and product launches helping the much-maligned aisle to record a significant comeback. As a result, promotion has been heavy. The frozen category accounted for 10% of...

  • News

    Alcohol activity soars as Euro 2008 kicks off


    Alcohol was the most heavily promoted category last weekend, putting it ahead of the usually dominant impulse by two points to account for 24% of space. The knock-on effects of England's absence from Euro 2008 have left the category...

  • News

    Competition hots up in the frozen food aisles


    Birds Eye maintained its first place in the top five frozen category chart with 30% of promotional activity last weekend. But it was only two percentage points ahead of Young's.

  • News

    Müller is determined to stay top of the pots


    The new year health drive usually ensures the chilled yogurts and pot desserts category gets the lion's share of promotional space in chilled cabinets in stores. And so it has proved this year. Müller led the top five brands last weekend...

  • News

    Cadbury enjoys sweet success over Christmas


    Alcohol may once again have been the dominant category over the festive period, but as far as the brands were concerned it was the big hitters of confectionery, biscuit/cake and crisps/snacks brands that topped the tree.

  • News

    Bold approach to cleaning up in the household aisles


    Bold took first place in the household category last weekend with 29% of total recorded activity, 11 points ahead of the year's overall category leader Persil, which was pushed down into third. Bold was on offer in Morrisons and Tesco...

  • News

    Special offers push alcohol category into top position


    Alcohol has overtaken grocery in the promotional activity chart. Last weekend, the category accounted for 21% of total promotions, seven percentage points more than grocery, which was bumped into second place with 14%.

  • News

    Rivals feel the crunch as McVitie's takes charge


    McVitie's continued to grab the lion's share of the biscuits/cakes category - leaving everyone in its wake. With a 26 percentage point lead over its closest rival Fox's, ...

  • News

    Mars has the edge with sweet Hallowe'en offers


    Mars UK has stepped up its promotional activity in the build-up to Hallowe'en to take first place in the top five branded activity chart last weekend with a 25% share of space. Its snack size and mini packs were on offer in all five...

  • News

    Mars delights shoppers with a variety of offers


    Mars stole the show last weekend in confectionery aisles in the major retailers, taking 54% of featured promotional activity in the top five confectionery chart.

  • News

    Rivals are Müllered in yoghurts and desserts


    Müller accounted for 54% of promotional featured space activity in the top five chilled yoghurts & pot desserts rankings at the weekend - a massive 31 percentage points more than nearest rival Yoplait.

  • News

    Gallo puts in a corking on-shelf performance


    E&J Gallo has ramped up its promotional activity this year, taking the lead in the year to date and pushing last year's big hitter Hardys into second place. E&J Gallo accounted for 34% of the top five wine brands on featured ­promotion...

  • News

    It's a cat and dog fight for key petfood brands


    Purina's catfood brand Felix may have been licking its chops at the weekend after pouncing on 35% of the featured promotional space taken by the five most active petfood brands, but it has lost its top spot in the year to date to Mars dogfood brand...

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