Savoury biscuits have benefited from health concerns, with sales growing ahead of their sweet counterparts.
While sales of most types of sweet biscuit are down, crackers are up 4.1%, and other savoury biscuits 13.9% [Kantar 52 w/e 21 July 2015].
United Biscuits MD Jon Eggleton said Brits were swapping fried snacks for baked ones: “That’s a great opportunity for us and the market.”
China is the world’s fourth-largest consumer of biscuits
Biscuit brand Tuckey’s Proper has been revamped with a new look and variant
United Biscuits suffered a sharp fall in pre-tax profits in the year of its £2bn sale to Turkey’s Yildiz Holding
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