savoury biscuits crackers

Savoury biscuits have benefited from health concerns, with sales growing ahead of their sweet counterparts.

While sales of most types of sweet biscuit are down, crackers are up 4.1%, and other savoury biscuits 13.9% [Kantar 52 w/e 21 July 2015].

United Biscuits MD Jon Eggleton said Brits were swapping fried snacks for baked ones: “That’s a great opportunity for us and the market.”