Beauty company Dirty Works is looking to bring some bling to the fake tan market with its latest product.

The Bling It On! Shimmer Lotion, which is rolling into Sainsbury’s now (rsp: £4.99/200ml), is a fragranced body lotion designed to create “a natural radiant glow in an instant”.

The company has also added a travel bag (rsp: £3.99) and a wash bag (rsp: £7.99) to its portfolio, which it extended last month with a range designed to hydrate skin.