John Frieda expands Full Repair haircare portfolio

Full Repair: Solution for overworked hair

John Frieda has extended its Full Repair portfolio with five new lines.

Joining the existing range on shelf this week, the new line-up consists of hydrate & rescue shampoos and conditioners (rsp: £5.89 each), hydrate & rescue deep conditioner (rsp: £6.99), a repair oil elixir (rsp: £9.99) and a ‘flyaway tamer’ (rsp: £10.99).

Launched in February last year, the original range had proven a “huge success” and been the first to “deliver a targeted solution for damaged, over-worked hair that did not weigh hair down”, said the company.

Three of the new lines are in Tesco, Sainsbury’s and Superdrug, while the tamer and deep conditioner are exclusively stocked by Boots.