The Manwasher
: August 2012
Manufacturer: Lynx
Lynx has taken the truism that men love their hand tools and run with it. The result? The UK’s first shower tool designed specifically for men. The boldly-named Manwasher from the Unilever brand offers ‘revolutionary’ two-sided cleansing - a scrub side ‘for getting really stuck in’ and a mesh side to generate lather and give a gentle clean. The Manwasher, intended to complement the Lynx shower gel range, will be rolling out across all major multiples over the course of this month.

Skin-Firm Lipoamino Hydrator
: May 2012
Manufacturer: Molton Brown
Oil extracted from a rare species of white cedar tree is the star ingredient in Molton Brown’s first two-in-one moisturiser and sunscreen for men (rsp: £38 for 50ml). The Japanese hinoki oil, along with plant-derived lipoamino acid, olive oil and SPF15 sunscreen, helps plump, firm and hydrate the skin - and keep wrinkles at bay.

Gillette Fusion ProGlide Styler
: July 2012
Manufacturer: Procter & Gamble
Academy Award-winning actor Adrien Brody is one of three ‘masters of style’ acting as brand ambassadors for Gillette’s first three-in-one facial hair styling tool (rsp: £20). The Fusion ProGlide Styler uses Braun engineering in its power trimmer and Gillette Fusion ProGlide’s most advanced razor blades to give a close shave and even trim.

Beard Lube Conditioning Shave
: May 2012
Manufacturer: Jack Black
US brand Jack Black - no relation to the Tenacious D star and A-list actor - landed on Boots shelves in May. Its range includes this ‘lube’, a pre-shave oil, cream and conditioner that’s clear rather than white so men can see their beards, ‘taches and sideburns while shaving - and uses plant extracts, herbs and botanicals to eliminate shaving burn.

The One Direction effect: boys coming back to male grooming