Vosene plunges into bathing market with new Kids products

Vosene has taken its Kids sub-brand into the bathing segment with two new product launches.

Vosene Kids Moisturising Bath & Shower Oil Therapy (rsp £3.99/200ml) and Vosene Kids Moisturising Bubble Bath & Body Wash (rsp: £2.99/500ml) are the first bathing-only products from the Lornamead-owned brand.

Developed for children suffering from dry and very dry skin, the dermatologically-tested products are rolling out to Tesco and Morrisons now, while the wash product will be available from Morrisons only.

The company has also added two combined hair and body washes to its Vosene Kids range, Afterswim and Sensitive, both priced at £2.49.