All Heineken articles – Page 11
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News
Heineken Radler 2% taps the low abv boom
Heineken is hoping to tap into the boom in lower-abv beers with the launch of a 2% Foster’s lemon-flavoured lager…
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Comment & Opinion
Sky falls in for Heineken's have-a-go hero
Heineken urges boozers to ‘Open your World’. But the world is not enough for James Bond…
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News
James Bond invites you to 'Crack the Case' with Heineken
Daniel Craig is bringing his portrayal of James Bond to a Heineken ad for the first time tonight with the launch of a new TV and online push.
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News
Heineken celebrates Kronenbourg's taste
Heineken is launching a new campaign next week for Kronenbourg 1664 designed to extol the taste of the lager…
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News
Diageo overhauls analyst expectations with sales rise
Diageo has once again given investors reason to raise a glass. The owner of the Guinness and Johnnie Walker…
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News
Heineken counts cost of raw material price hikes
Heineken yesterday warned that profits for 2012 would be largely flat compared to last year, as the higher cost of raw materials…
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Rankings
Britain's 100 Biggest Alcohol Brands 2012
These are dark days for Britain’s Biggest Alcohol Brands. In the face of tax hikes, cost increases and the minimum…
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Rankings
51-60: Britain's Biggest Alcohol Brands 2012
A strategy of luring in a younger generation by suggesting a wide range of uses while pushing quality is paying off…
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Rankings
11-20: Britain's Biggest Alcohol Brands 2012
After impressive growth in 2010, it seems Bell’s has hit a ceiling.
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News
Everyone's a mystery shopper with new app
The likes of Red Bull, Unilever, Heineken and Walkers are preparing to unleash an army of mystery shoppers…
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News
Heineken weakens Strongbow with abv cut
Heineken is reducing the ABV of its packaged Strongbow from 5.3% to 5% this month.
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News
Strongbow squares up to Stella with its own pear cider NPD
Pear cider is to become the new battleground for two of Britain’s biggest drinks brands.
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Analysis & Features
Is there a thirst to fight minimum pricing?
Some retailers and brewers may have decided to work with the government but the industry may still mount a legal challenge.
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News
Second helping of Partridge for Foster’s
Heineken UK will be airing a second series of Mid-Morning Matters with Alan Partridge this summer through its Foster’s comedy website.
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Comment & Opinion
Tax is key to low beer abv
Your coverage of changes in beer strengths shows there is change and innovation in the UK beer market…
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Analysis & Features
Bring back a brand
Why do some retro comebacks work, while other revivals bomb? Which are most ripe for resurrection?
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News
First Quench owes £2m to Diageo - and £14m to taxman
Diageo has been named as the largest corporate creditor of collapsed Threshers owner First Quench Retailing.