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A social media campaign giving consumers the chance to send someone a personalised can of Heinz soup has almost doubled the size of the brand’s Facebook community. Since the start of the push on 3 October, some 1,700 consumers have paid…
Heinz has announced its Big Soup brand is to sponsor rugby league’s 2011 Gillette Four Nations and Engage Super League.
Premier Foods is revamping number-one instant soup Batchelors and adding a veg-packed sub-range as part of a complete brand overhaul designed to reverse falling sales. The news of the revamp comes just weeks after Heinz exclusively told...
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