In a bid to drive further awareness and sales for the brand, Heinz has launched a new advertising campaign for its ultra-convenient Snap Pots, which is set to be one of the biggest new products of 2008.
The ad emphasises how easy and convenient it is to snap, heat and eat a single portion of Heinz Beanz and Pasta.
Set in the kitchens of a mum, student, young executive and granny, they each prepare a meal for themselves to the music of Anita Ward's 'You can ring my bell'. "Since its launch in October, Snap Pots has taken the grocery aisle by storm," says Heinz Beanz senior brand manager Nathan Ansell. "These catchy ads will raise awareness and demand for Snap Pots."
Similar to multipacks in other categories, Heinz Snap Pots can be snapped into single 200g portions and heated in the microwave for one minute before being served. Snap Pots provide a portion for one in a quick, convenient, easy-to-heat format.
To celebrate, Heinz is offering 10 readers the chance to win two cases each of Heinz Beanz and Heinz Hoops Snap Pots.
For your chance to win, fill in the coupon on the right.