Richard Hogg is the new sales and marketing director for Denhay Farms.

He has more than 25 years' experience in sales and marketing, working for companies including Milk Link, Duchy Originals, Sainsbury's, Tate & Lyle and Dairy Crest. In his new role he will be responsible for the Denhay and Spoilt­pig bacon ranges as well as Denhay's West Country Farmhouse Cheddar and The Cheese House brands.

"We have established some potential for NPD and with Richard's help we will be looking at opportunities to grow Denhay and Spoiltpig significantly," said MD Jim Loescher.