Holland’s Pies has brought a touch of Hollywood to the North West with the construction of a 50ft-wide brand logo on a Lancashire hillside.

Visible from Holland’s home town of Accrington – and the nearby M66 – the sign was erected with the help of pie fans who carried the letters up the hill. It has been created to mark the launch of a new pack design and logo for the brand, which is part of the 2 Sister’s Food Group.

“We wanted to showcase our new-look logo for the very first time in the hometown of Holland’s,” said spokesman David Girdler. “We’re proud of the loyal support we have for the Holland’s brand and the iconic following that it has, so we wanted to share our fresh modern and contemporary new look in a very different way.”