Ice cream was hot stuff in 2013, with Brits buying the equivalent of 22 million more 500ml tubs than the year before.
Overall volume sales of ice cream rose 3.4% year on year to 341.1 million litres, while value sales grew 6.9% to £839.6m [Kantar Worldpanel 52 w/e 4 December 2013].
The hot summer played a big role in boosting the performance of impulse lines, but sales of luxury ice cream tubs also soared in 2013, rising 18.1% by volume.
Cones were left out in the cold, however, with volumes down 5.5%, and suppliers are now looking to turn the cones market around with NPD such as new Cornetto line Choc’n’Ball.
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