One of Italy’s biggest cleaning products manufacturers is targeting the UK.

Arix distributes products including scouring pads, sponges and brooms to 60 countries, and is now ramping up its efforts in the UK after establishing an office and distribution centre in Northumberland.

The company claims its goods will bring flair to what is seen as a functional market. It will be launching its Arix, Arix Profes-sional and Bettina ‘daily basics’ ranges in the UK.

“There is room for a co-ordinated range of high-quality, daily-use value products,” said Arix Europe MD Tim Myer.