A new £2.5m ad campaign for Hula Hoops XL focuses on flavour-obsessed consumers who will go to extremes for their favourite. Three 10-second TV ads, which kick off on June 4, feature Nacho Cheese, Cool Chilli and Curry fan. Posters also include a beef addict. Each demonstrates their obsession; the curry fan uses curry powder in the shower while the cheese addict wears Mickey Mouse ears. The campaign focuses on 17-24 year olds. A sampling campaign will run till August at major events and specific student occasions. {{MARKETING - P&P }}

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