Have you got an analytical brain and about two years' experience in fmcg analysis? Innocent Drinks is advertising for a consumer insights specialist and category insights specialist (p79) to scrutinise data, pull out what matters and explain the findings to ordinary folks.
For the consumer insights specialist role, Innocent is looking for someone who can help it understand its smoothie drinkers - who they are, how they behave and what motivates them. A big part of the role will be working out how successful Innocent's marketing activities have been and whether they're helping it sell more smoothies.
For the category insights specialist position, you'll be advising impulse retailers on which smoothies to stock and how to maximise sales. You'll also be working out how best to display products on shelf.