Tesco has ramped up its listings of York-based dairy ice cream producer Yorvale.
The premium brand’s 500ml vanilla, caramel honeycomb and strawberry tubs (rsp: £3.35) are available at 57 Tesco stores from this week, up from nine previously.
Tesco has worked with Yorvale since 2007, when it began its local sourcing initiative and opened a regional buying office in York.
Yorvale sales director Lesley Buxton said: “It’s always good to get a big listing nearer home and to be able to reach local consumers.”
Yorvale ice cream is also available nationwide from distributors including Kent frozen Foods, Pilgrim Foodservice and Turner Price.