Price cuts are aimed at family staples, including a range of freezer fillers and household favourites that customers buy weekly.
Iceland’s latest price cuts
“The cost of living crisis still very much has families in its grip,” said Iceland Foods executive chairman Richard Walker.
“In just two months, we’ve doubled the number of price-slashed products and greatly expanded our range of £1 items.”
Its latest round of 500 discounts meant Iceland had cut more grocery and household products than any other UK supermarket, the retailer claimed.
Top cuts include:
|Birds Eye Potato Waffles||10-pack||£2.50||£2.25|
|Iceland chicken thigh fillets||1kg||£6.50||£6|
|Lurpak Lighter spreadable butter||400g||£2||£1.50|
|Aunt Bessie’s Roasties||600g||£2||£1.50|
|McCain Hash Browns||625g||£3.20||£2|
|Pepsi Max||1.25 litres||£1.25||£1|
|Mr Kipling Bakewell Slices||6-pack||£2.25||£1.50|
|Mr Kipling Angel Slices||6-pack||£2.25||£1.50|
|Dairylea Jumbo Cheese Dunkers||4-pack||£2.40||£1.75|
|Munch Bunch Strawberry & Vanilla Double Up||4-pack||£2||£1.25|
|Iceland battered cod fillets||4-pack||£4.50||£3.50|
|Tetley Plus 50% Free||160-pack||£5.50||£4|
Brands included in Iceland’s deals
Additional brands and Iceland own-label products were also added to the retailer’s three for £5, three for £10 and three for £10 new and exclusive offers.
Last month, the retailer announced its “biggest-ever” frozen launch as part of a major refresh. Included in the launch were brands Greggs, Slimming World, Heinz and TGI Fridays. Up to 500 new frozen products were revealed and would be rolled out across its 950 Iceland and 150 Food Warehouse stores by the end of September.