Benylin Cold & Flu Max Strength range is getting support from an £8m marketing spend this winter. TV ads showing how the active ingredients work will be backed by outdoor advertising.
Yazoo for tag rugby
Milk drink Yazoo has joined forces with the Rugby Football Union to bring tag rugby to kids. It will donate balls, tag-belts and other equipment to thousands of schools.
S&B Herba Foods has launched microwaveable ready-to-eat porridge in Scottish Original and Multigrain variants. It comes in 2x250g twin packs priced at £1.59.
Growing interest in superfoods has prompted Alara to add muesli with goji berries and yacon - a south American crop - to its organic breakfast cereals. Packaged in 750g brown paper bags, it retails at about £3.95.