The Grocery Company is claiming its Nando's Peri-Peri Marinades are the first food lines outside of confectionery and soft drinks to be stocked in DIY retailer Homebase. The range will be sold alongside barbecues during summer.
Shaun fronts water
Iceni Waters is to use Shaun the Sheep to promote its new mineral water. The company is working with Aardman to create Shaun-branded 330ml sports cap bottles.
Haribo targets adults
Haribo is returning to TV screens in June with a four-week ad campaign for its Maoam brand. Targeting 16 to 34-year-olds, the Go Mad for Maoam ads feature the adventures of a zoologist and a builder.