Out goes brown
The low alcohol German beer brand Clausthaler has had a makeover. Its brown bottle has been replaced by green to represent the brand's premium positioning and to give it a more up-to-date look, according to the company.
Malta on the rack
Cusqueña Malta is to launch exclusively into Thresher Wine Rack stores. The dark lager sister beer to the Peruvian Cusqueña was introduced to the UK this year and is set for a full national launch next year.
British bottle
Shepherd Neame is bringing out a bumper version of its Bottle of Britain book for Christmas to raise money for the Royal Air Force Benevolent Fund. The book, £5, features early ads for Spitfire beer.
The low alcohol German beer brand Clausthaler has had a makeover. Its brown bottle has been replaced by green to represent the brand's premium positioning and to give it a more up-to-date look, according to the company.
Malta on the rack
Cusqueña Malta is to launch exclusively into Thresher Wine Rack stores. The dark lager sister beer to the Peruvian Cusqueña was introduced to the UK this year and is set for a full national launch next year.
British bottle
Shepherd Neame is bringing out a bumper version of its Bottle of Britain book for Christmas to raise money for the Royal Air Force Benevolent Fund. The book, £5, features early ads for Spitfire beer.
No comments yet