In Brief: Saucy adverts axed; A younger audience; Oriental sales push

By 2008-01-21T00:00:00

Saucy adverts axed  Diet Coke is understood to be axing its saucy TV ads featuring female workers and bare-chested builders and window cleaners - 10 years after they first aired. Subtler campaigns will now be used, in line with Coke's US strategy.

 

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