Saucy adverts axed 

Diet Coke is understood to be axing its saucy TV ads featuring female workers and bare-chested builders and window cleaners - 10 years after they first aired. Subtler campaigns will now be used, in line with Coke's US strategy.
A younger audience 

Schwartz is adding five pouches to its herb and spice menu to appeal to a younger audience. The launch will be backed with a £1.5m ad spend, including women's press. 

Oriental sales push 

Uncle Ben's is supporting its Oriental range of rices and sauces with a £350,000 marketing push in the run-up to Chinese New Year on 7 February. The campaign will include in-store and sampling activity.