By Dominic Bernard2026-07-10T08:19:00
The Magnum Ice Cream Company is charged with driving growth in what its UK&I GM calls an ‘enormous, cool, fun, expandable market’
Not everyone has worked out where the mugs are yet at Magnum UK’s new office, but general manager Jamie Farrell is already loving the brand’s newfound independence. “We’ve moved into our new home and it’s fantastic,” he says.
The space in Kingston, south west London, is full of enormous branded freezers that lie empty at the beginning of our interview but are filled to the brim by the end. It’s a minor but potent signal of the speed at which The Magnum Ice Cream Company (TMICC) is setting out its stall as a freshly independent entity.
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