AG Barr’s Irn-Bru brand has been extended into the ice cream lollies market.
Rolling out soon as plain and price-marked singles, and in three-packs, the lollies are a thick Irn-Bru shell filled with Irn-Bru ice cream with an Irn-Bru ripple.
Describing the lollies as “the ultimate flavour hit for fans”, AG Barr said this was the first time official lollies had been made with the same “secret ingredients” as the Irn-Bru carbonated drink.
“Our fans have told us that they would love to see an official ice cream and we’ve listened,” said head of marketing Adrian Troy. “We worked hard to get it right, and our taste testers have given it top marks.”