ITV Studios has revealed licensing deals for its Matt Hatter Chronicles show ahead of its official UK retail launch this autumn.

Licensees include Simba Dickie for toys, Penguin for books and Pedigree for annuals. Smith & Brooks and TDP Aykroyd will produce clothing. 2015 launches will include London Europe lunchboxes, H&A toiletries and Topps trading cards.

ITV’s Matt Hatter Chronicles TV show launched in 2011, and had become established as a “firm favourite” among five to 10 year olds, said ITV..